McDonald's - All Day Breakfast: "Wuuuut"McDonald’s wanted to acknowledge that, for years, its customers asked for all-day breakfast and so they shall receive. New TV spots from Leo Burnett Chicago capture real-life social posts from Egg McMuffin enthusiasts when they heard the news.
The campaign is designed to be a co-celebration with the hundreds of thousands of McDonald’s consumers who for years had publicly wished to order hotcakes after 10:30.
The work brings a lighthearted humor to the comically enthusiastic tone McDonald’s customers used in social media.
The spots juxtapose a dramatic violin concerto with monotonous dry readings of over-the-top tweets like “wuuuuuuuuuuuut?! guess who’s having McDonald’s brkfast for dinner 2night.”
Production Company: MJZ
Post Production / VFX
Colourist: Nice Shoes NY, Lenny Mastrandrea
Finish: Flavor, Steve Wood
Post Production Company: Cutters
Talent Acquisition: Linda Yuen, Regina Gomez
Audio Post Production: Another Country
Producer: Alec Stern
Account Management: Josh Raper, Jennifer Klopf
Account Supervisor: Richard Henderson
Art Director: Jill Solarczyk
Creative Agency: Leo Burnett Chicago
Executive Creative Director: John Hansa
Executive Planning Director: Lance Koenig
Executive Producer: Denis Giroux
Categories: Food, BreakfastLeo Burnett Chicago , 5 years ago