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Ship My Pants

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This spot for Kmart promotes the retailer’s offer to ship your merchandise for free from Kmart.com if you can’t find it in-store. The spot grabbed over 29M views and massive press coverage within just the first 4 days of being uploaded on YouTube.
Client

Advertiser: Kmart

Creative Director: Mark Andeer

Director of Marketing & Digital: Brandi Ply

Director of Marketing: Beverly Mason

Production Company

Director: Zach Math

Creative Director: Howie Ronay

Editorial & Online: Casey Cobler

Creative Agency

Creative Agency: FCB Chicago

Copywriter: Tim Mason

Art Director: Myra Mazzei

Executive Creative Director: Jon Flannery

Chief Creative Officer: Todd Tilford

Executive Producer: Chris Bing

Genres: Comedy

Categories: Retail and Restaurants , Retail Stores

FCB US, 6 years ago