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Group745
Group745
Group745
Group745
Group745
Group745

Ship My Pants

16/10/2015
Advertising Agency
New York, United States
69
Share
Brand
Agency / Creative
Production
Editorial
This spot for Kmart promotes the retailer’s offer to ship your merchandise for free from Kmart.com if you can’t find it in-store. The spot grabbed over 29M views and massive press coverage within just the first 4 days of being uploaded on YouTube.
About FCB US

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).