Philips Airfryer Home Cooked Meals
In a stunt devised by iris Worldwide Singapore, Philips capitalizes on the relationship between mothers and their children.
Mrs. Noraini only sees her son once a month so Philips got her to use the Airfryer to cook her son’s favorite dish. We then delivered it to him at work with a camera to capture the emotion.
Iris is The Participation Agency. With over 570 people in 10 offices worldwide, we use the power of Participation to help brands grow further, faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives with business impact.