California Almonds. Good for snacking anywhere.

Production Company
London, UK
Agency / Creative
Post Production / VFX
Music / Sound
The insight is very simple: When you’re stuck in a situation and have nowhere to go, having a snack makes it better. However, the Brits often feel guilty when they snack because they tend to make bad choices. But voila! Enter Almonds. The perfect snack that helps you stay on track. With 160 calories in a handful (about 23 almonds), almonds are a naturally satisfying snack that are easy to take along—where ever you go. Boulder, Colorado-based agency, Sterling-Rice Group, and the Almond Board of California worked with UNIT9 Films’ Michael Sugarman to create three witty idents to demonstrate that almonds are good for snacking anywhere—while you’re waiting for a friend in a fitting room, sitting under a dryer in a salon, or even when you’re stuck in the slowest lift in the world.
About UNIT9 London

Making brands famous since ’97, UNIT9 is a global production partner with the sole mission to create astounding experiences at the intersection of world-class creativity, cutting-edge technology and impeccable craftsmanship.

Built from a multidisciplinary team of visionaries, we are experts in experience - skilled across: Virtual and Hybrid experiences, Augmented Reality, Film & Animation, Product Design, Experiential, Emerging Technologies, Digital, Gaming and Experience Design.

It’s why AdAge crowned us Production Company of the Year in 2023 and Campaign announced us Tech Company of the Year two years running in 2020 & 2021.

For the past 26 years, we have combined digital innovation with modern storytelling and film craft to create truly memorable experiences and jaw dropping content.

We are forever learning, testing, building and making.

We are obsessed by the craft and deliver everything with love.

We are independently owned and independently spirited.

We are not an agency. We are creative, production & problem-solving on-demand.

UNIT9 Films is our dedicated division for live action & storytelling across all channels.
Our roster of film and interactive directors shoot content for TV, social web, mobile, installations and everything in-between.