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Group745
Group745
Group745
Group745
Group745
Group745
Tug of War
06/10/2015
Group745
Advertising Agency
New York, USA
14
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Credits
Since launching the Built For It Trials nearly two years ago, Ogilvy NY has put many of Cat’s mighty machines through some of the toughest challenges. Six trials in all. Each one created to demonstrate one thing: no matter the ask, Cat is Built For It. Built For It Trial #7 — Tug Of War — promises to be the toughest challenge yet. It all began with a question: what would it take to beat the D10T, Cat’s biggest, baddest 646-horsepower bulldozer, in a game of tug of war? The answer: the biggest, baddest strongman in the world, Hafþór Júlíus “Thor” Björnsson, aka “The Mountain”, from Game of Thrones.
About Ogilvy North America

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the Effie's World's Most Effective Agency Network for two consecutive years 2012 and 2013. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit ogilvy.com, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.