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Tesco 'Hudl2'Embed With Credits

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Sonic branding and designing interface sounds for Tesco’s eagerly awaited Hudl2 Android tablet. Commissioned by Tesco Connected Products, we were tasked with producing a strong new audio identity for the second iteration of the device, centred around the concept of ‘happy technology’, with a clear and defined British slant. This would involve producing an audio mnemonic for the Hudl brand as the main focus to be used both on device and in all advertising. The second phase would be to produce a complimentary sound-set for the device itself to augment user functionality, including e-mail notification, volume up and down, battery low, camera usage and alarm sounds amongst others.