YUM CHINA - KFC Re:Store
KFC Re:Store, a fully shoppable experience at the intersection of craft, innovation and commerce, serves as a digital hub for the younger generation to celebrate milestones and seasonal festivities, from Christmas to Chinese New Year to Graduation.
A correlation was made between virtual and real consumption behaviors, transforming food purchasing habits into a dynamic, social, and occasion-based experience, while creating new ways for fans to interact with KFC that blurred the boundaries between online and offline.
Reminding users of what’s great about a trip to KFC, establishing KFC as a key destination for connecting with friends.
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