Canon - 100 Photos in 1 Zoom

Capturing beauty of overwhelming photographic work that cannot be achieved by a smartphone, and the versatility of the scenes that can be covered by the Canon EOS R6 Mark II. And all these are illustrated in one single image that combines more than 100 photos taken with the EOS R6 Mark II.

Comprising over 100 photographs, the visuals show a meticulous attention to detail, including camera’s body irregularities and shadows. The impact when viewed from a distance, and the beauty of each photo when zoomed in for even greater detail. We finished the work with the visual beauty of shooting with the camera from different distances.

In the online event, the photos were converted into 3D models, and the appearance of over 100 photos assembled into the camera at the same time as the global announcement made a strong impact, especially on the young target audience.

The visual was then developed across all media, including the website, eCommerce and camera magazines, to broaden the youth market and cover both target audiences who love to shoot.