Cadillac - ELECTRIQ Theater: Retail Pop-up
Cadillac is an original EV innovator. We were the first to introduce an electric starter motor in 1911 and now our LYRIQ is sparking a new chapter with purposeful EV innovation and style.
But California is enamored with local EV pioneers. To win in the EV market and disrupt competitor’s brand dominance in California, Cadillac needed a new way to promote the all-new LYRIQ and showcase its ambitious vision for an all-EV future. This resulted in the Cadillac ELECTRIQ Theater retail, pop-up experience.
This new and improved Cadillac ELECTRIQ Theater melded current and future product, EV storytelling, art and breakthrough creative technology to tell a bold, inspiring brand story that forged an emotional connection with consumers. And a test drive experience gave Californians a chance behind the wheel of the LYRIQ.
Impact
In just six months, our innovative, retail pop-up achieved more than 51K visitors, and generated significant number across hand-raisers, sales and pre-orders. Most importantly, Cadillac saw a 19% lift in brand for me in California, a priority market for EV growth.
No one sets out to be average. No one aspires to be ordinary. Jack Morton is an award-winning global brand experience agency that exists to reimagine what an experience can be. We do that by pushing the boundaries of what’s possible in every format — virtual, live or hybrid.
Through the power of experience, we create meaningful relationships between people and brands.
But we don’t just create brand experiences. We create Experience Brands.
Promise + Proof = Experience Brand
We believe that great experiences drive loyalty and build advocates, but extraordinary experiences create Experience Brands. Brands that deliver proof on their promise at every touchpoint, time and time again.
At the core of our agency is our people. Founded by a man nearly a century ago who believed that experiences move people to act, we continue to live by this notion today. We are a dedicated team of strategists, creative innovators, world-class designers, futurists, operational experts and business partners.
Born out of smart insights and built creatively with a content-first approach, our award-winning experiences are imaginative and engaging, innovative beyond expectation, and flawlessly executed.
Each and every day we are driven to do one thing: Be Extraordinary.
This desire fuels our work and our culture. Because we don’t want to be ordinary. And neither do you.
Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com.