Love Holidays - We Love Holidays
To celebrate their expansion into more of the European market, Love Holidays teamed up with Jack Morton to celebrate its arrival in the German market with the goal to create an installation that directly reflected the brands mission, and the key message of opening the world to everyone.
We created an oversized, custom, branded suitcase installation that housed a variety of activation ideas. Inside the installation, we concepted a t-shirt print shop and sourced a local designer to create a variety of print options. Each visitor was able to select their individual print and request their choice of travel destination to be printed onto the t-shirt. Love Holidays offers unlimited choices, and so did we. Intentionally, we activated on a date in the high season of German vacation season and chose a location outdoors on a sunny sidewalk - easy to see, and easy to find, to showcase unmatched ease when it came to accessibility.
With the goal to showcase the brand to wider audience, we needed to increase their social media following. To solve this, we added a QR Code challenge which asked people to post a picture with the installation to their social media for a chance to win €500 towards their next vacation.
Impact:
The bright and engaging activation was a huge success, with targets exceed by 150%. The suitcase generated Germany-wide media coverage, with 500,000 impressions and 12 creator collaborations. The suitcase was such a success, you’ll be seeing it again very soon!
No one sets out to be average. No one aspires to be ordinary. Jack Morton is an award-winning global brand experience agency that exists to reimagine what an experience can be. We do that by pushing the boundaries of what’s possible in every format — virtual, live or hybrid.
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