Google - Bolne Se Sab Hoga (Nikhat's Story)

Despite deep rooted expectations and challenges that hold women back everyday, there are female role models around us who are achieving great feats. Our campaign for Google India features Nikhat Zareen, Kiran Dembla, Prachi Shevgaonkar, Sriya Lenka and aims to capture the authentic life journeys of these inspiring women, building on the insight and landing the brand idea - ‘Bolne se sab hoga’ (‘Speaking will make everything happen’).

These 4 films are a reflection of their life stories, executed through the juxtaposition of “Logon ne kaha” (“People said”) which is the echoing voice of society that tried to hold them back, and “Maine bola” (“I said”) their own voice that kept searching for their unique dreams and aspirations till they were answered with the help of Google Voice Search.

For this campaign, we also created 5 shorter films featuring incredible Indian women achievers in their respected fields, from across the country. This was further supported with extensive campaign static banners, product films, animated banners, glance creatives and L bands - with regional language adaptations for all of the above.