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Slim Jim - Buggy

239

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Slim Jim’s new national "Snap into a Slim Jim" campaign, created by DDB California, was developed to inform dudes on road trips, in auto body shops, police stations and even in space that a Slim Jim is the perfect getaway snack for men of all ages – even for guys that have real jobs and stuff. As part of the campaign, DDB California will launch “Buggy" today. In total, we have four executions (4 :30s, 3 :15 cut downs). The other three spots will launch later this month. In Buggy, two guys on a road trip are stranded until a good Samaritan arrives to help them out. Grateful for the assistance, they offer him a Slim Jim only to find out just how spicy life without the internet can be.

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

Categories: Confectionery , Food

DDB North America, 7 years ago