Julius Bär 'Next Generation'
Framestore created the latest spot for private bank Julius Bär with director Marc Forster, which translates some of the greatest topical challenges of the modern world into a beautiful and emotive film.
Executive Creative Director Aron Hjartarson said of the project, "Marc Forster is a visionary director and working with him was a genuine privilege. We enjoyed a very collaborative relationship which made it fun to interpret his vision and made every artist on the team an enthusiastic contributor".
"The film is about birth and growth, the stages of calm and turbulence during a lifecycle of this corporeal emerging market. Marc wanted to feel the tension and release in the piece as we went from calm to crazy and back which made the previs really important. We put a lot of effort to get the pacing and flow right, especially around the main transitions where we swap mediums like water to air and then the vacuum of space. Matthias Koenigswieser, our DP, delivered stunning photography with the aerials and underwater sequences that mostly needed some beauty and cleanup, but the real heavy VFX lifting were on the space environments and the transitions".
VFX were required to create the space scenes, with Alex Thomas and JD Yepes working to create smooth transitions so as not to upset the mood of the piece, and to depict a world in which the many elements can belong together. Some of the shots were more abstract - the meeting of sky and water, for example, through which an actor falls, took imagination and precise design to portray something both impossible and yet, in the moment, believable. Ultimately the strong and cohesive vision of the team behind the project shone through, to deliver a considered and beautifully executed spot.
Genres: Visual VFXFramestore - LA, 6 years ago