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Kellogg's: Aliens

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When we first saw the script for Leo Burnett’s Kellogg’s Crunchy Nut Granola “Aliens” we knew it was something that we desperately wanted to get involved in – let’s face it, how many Post-houses wouldn’t want to create aliens and a spaceship? It was also another great opportunity for Senior Editor Colin Sumsion, Colourist Duncan Russell and VFX Supervisor Jim Allen to edit, grade and composite for David Lodge. This is the third in a successful series of ads featuring our leads, Dominic and Daniel, in their increasingly recognisable comedy partnership. Creatives Ed Morris and Andy Drugan wanted to continue the mix of cinematic drama and comedy timing that they have used so astutely before and they knew David had the ability to deliver both together. The film was shot on Alexa 4:3 at 2k using anamorphic lenses giving a 1:2.35 aspect ratio for that classically filmic look. The brief; a classic, instantly recognisable, big-eyed, slender alien that looked natural and believable. The classic alien had been attempted many times before – all with varying levels of success – so with the latest technology and a wealth of talent on our side, we went into this feeling that we had a great opportunity to add something really special. To achieve such convincing translucency in the alien skin, the animation team, led by Ulf Lundgren, chose the Arnold renderer. To achieve a great spaceship on the other hand, Jim Allen played around with spangly lights, vapour trails and a touch of warp-speed. Tick that one off your bucket list Jim.
Client

Advertiser: Kellogg's

Post Production / VFX

Flame: Jim Allen

Post Production Company: Big Buoy

Producer: Ian Harland

VFX Supervisor: Jim Allen

Production Company

Director: David Lodge

Production Company: RSA

Offline

Edit Company: Big Chop

Editor: Colin Sumsion

Producer: Ian Harland

Creative Agency

Creatives: Ed Morris/Andy Drugan

Creative Agency: Leo Burnett

TV Producer: Alessia Small

Genres: Visual VFX

Categories: Food, Breakfast

Tag, 6 years ago