YouTube - Be Internet Citizens
Crafting a safe and exciting web where young people can thrive
YouTube, ISD and ParentZone’s hugely successful Be Internet Citizens programme is designed to teach teenagers about media literacy, critical thinking and digital citizenship, with the aim of encouraging young people to have a positive voice online.
Toaster previously worked on the first iteration of the programme and thereafter, YouTube launched Refresh, a similar programme for the next age group.
We crafted a refreshed visual identity to take the program boldly into the future and create engaging materials for the many young people benefitting from the programme.
Our design team used the fresh new art direction and illustration style to bring the website to life. We also produced many supporting deliverables including workshop collateral, community toolkits, teacher toolkits and branded presentation documents.
Global team, local insights
With talented teams across EMEA, US, APAC & India, our solid global foundation enables us to roll out work across markets, with the value of regional, cultural insights.
Our teams consist of expert strategists, imaginative creatives, visionary designers, technologically-savvy professionals, and skilled producers who work together to deliver exceptional results for our clients.
Our commitment to diversity
We are proud to have a track record for inclusive ideas, but we are always pushing to do MORE. We creative process to incorporate reviews with dedicated, trained DEI ambassador, to help us to continuously challenge our work to be more inclusive and accessible for all.
Tech by Toaster
Our proprietary technologies have enhanced award-winning creative campaigns to develop partnerships at the cutting edge of marketing.
Forward-thinking marketing partnerships
We believe in aligning ourselves with brands that are making a difference in people's lives. We're passionate about partnering with innovative tech brands that are focused on enhancing lives and making the world a better place.