Milko - Keep Your Head High - Dyslexia
Teens face a constant pressure to look, act and feel perfect. Milko stands for another type of perfection: being perfectly indifferent to all this noise.
By highlighting real, candid moments in teens’ lives, Greek chocolate milk brand Milko, edging teens on to be unapologetically themselves and keep their head high.
If you’re a neurodivergent teen and you’ve been told your mind works differently, keep your head high: your heart works and loves just the same. If it’s time to ask for your first pack of condoms, ask for it with your head high (and maybe stop piling up bottles of Milko to buy extra time).
The point is, there is nothing more enjoyable than accepting yourself as you are. Yet we hope the chocolatey taste of Milko is a close second.
We are The Newtons Laboratory, a.k.a. the Newtons and we are an independent agency.
We were founded in 2011 in the apex of the crisis and precisely because of that, we were born to find solutions and to correspond to challenges.
To do so, our doors are always open to:
Society and world-changing ideas.
People-focused ideas to their core.
Creative strategies that actually affect people’s behavior.
Ideas that “rock-the-boat” while respecting people and the environment.
Ideas that truly add value to brands.
Being your unique self and expressing it in your own way.
Ambitious people that never stop loving and respecting this great business we’re in.
New creative opportunities and innovation.
Ideas that are uniquely ownable to each one of our clients.
The most creative minds of our society, not just advertising.
We’re The Newtons and our doors are always open.