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CEPI, Gavi, UNICEF, and WHO - The Delivery

CEPI, Gavi, UNICEF, and WHO
28/02/2024
Design Studio
London, UK
7
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Credits
Agency / Creative

On 5 May 2023, COVID-19 global health emergency was officially declared over, after more than three years. The global effort to develop a vaccine was followed by an even greater challenge: to make it accessible to the world’s population of 8 billion and deliver it to some of the most remote corners of the globe.

By April 2021, the vaccine had been rolled out in nearly all countries. As 2021 came to a close, there was enough supply of the COVID-19 vaccine to distribute large quantities to countries across the globe. The pressing question then became: How could the vaccines get to where they were needed to vaccinate those most at risk?

In collaboration with data professionals, scientists, and photojournalists from across the globe, CEPI, Gavi, UNICEF, and WHO have developed a digital time capsule to recognise the COVID-19 vaccine distribution.

The remarkable stories from the vaccine delivery have been preserved in a film created by FutureDeluxe Sydney, for future generations to see a digital replica of the very device used to carry the life-saving vaccines.

In each landscape a subtle human touch is added to tell the story of the cold box’s journey, in which a unique individual has carried the cold box through, over, and around these remote places.

The film serves as the opening to The Delivery online experience pairing data-driven storytelling with images from the archives of the organisations and plays on the large screen in the foyer of the WHO’s headquarters in Geneva.

About FutureDeluxe
Create the Future.
We’re a global creative studio with offices in London, Los Angeles, New York and Sydney. We combine design, technology and moving image to craft aspirational visual experiences for future facing brands.

A diverse group of artists, directors, designers and creative technologists with experimentation and innovation at our core.

From concept through to final delivery, we collaborate with brands to explore, imagine and define their future vision.

Our Values.
Experiment. We are curious and driven by the new.
Collaboration. There are no single players.
Quality. Chase perfection.
People first. Killing it with kindness.

Future Family.
Our team is built around a simple ‘people first’ approach. We believe in creating a diverse and inclusive, family culture that supports, inspires and fosters a unique creative environment. This in turn leads to an award winning team, crafting world class creative.

Our ‘Worldwide Future Family’ has a constant hunger to create work which has never been seen before, to break new ground and as a team, push each other and push the boundaries of what’s possible in everything we do.

Our Future is Diverse.
We are committed to changing ourselves, and our industry for the better. Right now our studio, and our industry as a whole, are under-represented when it comes to racial and gender diversity. We want to create a future that allows women and people from diverse backgrounds to excel within the design industry. 

By partnering with art and design schools we hope to tackle inequality within our industry, starting at a grass roots level. Our mission is to educate, influence and encourage more diverse young artists to enter the industry and become role models for future generations.