Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
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St George 'Power of Thumbs'- Cardless Cash

159

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In this St. George Bank content campaign, the spotlight shines on a digit that has too long been in the shadows; finally giving the oft overlooked thumb its due. ‘Power of Thumbs’ is a campaign for St. George Bank's new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). The campaign consists of five films that star real thumbs in a world of miniature sets. The content campaign is being delivered online, socially and on phones.

CREDITS

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

Genres: Comedy

Categories: Finance, Banking

Photoplay / Playtime, 7 years ago