Pantene Genesis - Making Of

Teaming up once more with our esteemed colleagues at Grey and Procter & Gamble, we embarked on crafting a campaign for Pantene's exciting new product launch. This venture brought us together to produce a commercial and social media campaign, together with a print campaign, all heralding Pantene's latest Genesis premium line. Infused with professional-grade ingredients that target the roots to nourish hair from within, this line sets a new standard for hair care excellence.

Our mission was to forge a visual language that encapsulates this innovative concept—a realm of opulence with a cinematic flair, maintaining the high standard set by previous Pantene campaigns. As always, we took the helm in directing and producing the entire campaign. This effort featured a three-day model shoot, in-house shoot, and a substantial dose of CG magic, blending traditional and digital techniques to bring this luxurious vision to life.