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Group745
Group745
Group745
Group745
Group745
Group745

Pantene - Rice

Pantene
09/02/2024
Creative Production Studio
Barcelona, Spain
3
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Credits
Agency / Creative
Production
Music / Sound

To create a visible world of the luxurious, nurturing qualities of the Pantene product, we experimented with a few artistic methods and materials to capture a visual essence of fluidity and movement.

A glass blower was commissioned to create a specific shape to throw liquid around inside, creating swirling golden waves and our sense of rich softness. Also, we found that the action of rice in flight had a beautiful arc for us to motion capture – the simplest of materials inspire technical, visual poetry when digitally captured.

About Trizz

Trizz is a multidisciplinary design studio steered by creative projects that require innovative artistry in animation and VFX. We have in-house live-action, high speed and table-top facilities that are seamlessly strengthened by our award-winning animation team. In the attic, our artists research and develop new ways to push boundaries and invent new ways to tell stories. Our portfolio includes internationally recognized brands, beauty, and entertainment.