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The Most Interesting Bar

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The Most Interesting Bar (or “Tournament of 32”) was a contest held in Chicago to determine which bar was the most suitable for Dos Equis and the Most Interesting Man. Bars submitted their unique “Most Interesting Man-ism” and consumers voted on the best lines in a bracket tournament format.
Client

Brand: Heineken

Categories: Beers, Alcoholic Beverages

VMLY&R COMMERCE Worldwide, 6 years ago