Ukrainian Humanitarian Appeal for DEC - Freedom Award, Outstanding Agility Winner - Distillery - The Independent Agency Awards 2022

Campaign Summary:
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In response to the conflict in Ukraine the DEC launched its campaign appeal for donations. Throughout March the campaign’s aim was to provide humanitarian aid to refugees and displaced people in Ukraine and neighbouring countries.

The Ukrainian appeal was on an unprecedented scale and required an unprecedented response. distillery’s task was to produce all the social and digital assets for the campaign. This included creating scripts, creative treatments, design and craft content that cut through on social media and resonated with the public. The campaign culminated with a takeover of the giant billboard screen in Piccadilly Circus. The film was a carefully crafted amalgamation of the messaging, activities and work of the DEC and repurposed a lot of the powerful imagery from the conflict, some of which has become iconic.

Our work also served to tell the story of the Ukrainian people through this tragic moment in history.