Adstream
Hobby home page
liahome
Soundlounge
Five By Five
adobe front page
Contemplative Reptile
Please Select
  • Indian Edition
  • Spanish edition
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

Lighting Up the Monuments

 89 Add to collection
Philips LED can save up to 85% on energy costs and last up to 15 years as compared to incandescent bulbs. However, Philips LED bulbs were 3 times more expensive than traditional bulbs. The task was to convince multiple audiences like the end consumers, architects and engineers, government officials who buy bulbs to illuminate buildings, and the general trade that Philips LED saved electricity. Our idea was to celebrate the illumination of the beloved city icons with Philips LED. We partnered with local government officials in each city and illuminated the city milestones and then invited the entire city to witness the celebration.
Client

Brand: Philips

Geometry HQ, 5 years ago