Polestar - Polestar 3 Launch
Campaign Date: 2023
Amplify + Polestar launch the SUV for the electric age...
Challenge
Amplify was tasked with developing, designing and producing the Australian Polestar 3 launch event in Sydney for media, customers and industry influencers.
Insight + Strategy
The event aimed to cement Polestar’s position as a leader in sustainable design in Australia via a premium and impactful showcase event experience. The ultimate goal was earned media attention for Polestar 3 and increased word of mouth within the target audiences, landing a story that captures both the excellence of the car, but also our wider sustainability ambitions and ‘new definitions of luxury’ points
of difference.
The event also had to provide opportunities to see the Polestar 3 up close, promote Polestar thought leadership and amplify other Polestar campaigns that required more Australian engagement, such as the Design Contest.
Solution
Polestar 3 Launch
The past met the future with the Australian launch of Polestar 3, taking place at Bar M, a historic and beautifully renovated former tyre factory in Darlinghurst.
The launch day commenced with a VIP lunch for 20 guests, with the vehicle providing a stunning backdrop. 240 guests including automotive media and Polestar customers and fans then joined for an evening event of presentations, self-guided discovery and cocktails and canapés.
Samantha Johnson, Head of Polestar Australia, and comedian and design enthusiast, Tim Ross kicked off the presentations, before Polestar Exterior Design Manager Nahum Escobedo provided first-hand insight into the evolution and future of Polestar design. Guests then had the opportunity to explore Polestar 3 at their own leisure to fully appreciate the innovative materials, smart technology and luxury design features. Guests could also explore an exhibition of Polestar Design Contest winners, including KOJA treehouse – an immersive, sustainable design for natural habitats.
Results
- 240 attendees
- 119 pieces of coverage
- 19.1m total reach
We're a global creative agency specialising in experience and culture.
We join the dots between people, brands + culture.
Amplify create big ideas, campaigns, experiences and platforms designed to be amplified at every touchpoint and across the entire marketing mix. We think globally but activate locally, have hubs in London, Los Angeles, New York, Paris and Sydney and operate all over the world.
We were founded as a 'home for creative people and clients' on a shared mission to join 'the dots between people, brands and culture'. We know we have two clients, both the brands that give us the killer briefs and the often hard-to-reach audiences they're trying to engage. Through our campaigns, we find cultural spaces where a brand and audience can come together to create conversation, community and culture - building loyalty and long-term relationships.
We ensure brands cut through in this busy, saturated and complicated world by creating simple, moving and effective campaigns that are empathetic, often living across multiple channels.