In a country with multiple drunk driving accidents, we wanted to position Nissan's new Sentra and Juke as brands that cared enough about their customer's safety. We wanted to make sure that these drunk drivers would get home safely, so we decided the only way to do that was to drive them home ourselves! We created a Facebook app where people would suggest and we would arrest! This app allowed people to brief our Nissan squad about the location of their drunk driving friends. This police squad raided the suggested locations and made the suspects undergo sobriety tests.
Categories: Cars, AutomotiveVMLY&R COMMERCE Worldwide, 7 years ago