Publicis Groupe - Publicis Groupe Wishes 2024: Maurice and Arthur
After a year where Publicis achieved a lot of firsts - first on organic growth, first on all financial KPIs, first on new business, first on ESG, to become first in the industry in terms of market value – as always, we wanted to put our people first, and thank them one by
one, for helping us to secure the #1 spot in 2023.
So they are kicking off 2024 not with one New Year’s Wish film, but 100,000 of them. One for every member of the Publicis team.
In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalization at scale, Arthur’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice.
Thanks to their ability to gather and connect information about our people through our platform Marcel, everyone that works at Publicis and who has contributed to our growth and success, is being sent a personalized thank you that is relevant to their interests and passions. Along the way, Carla, Dave, Agathe, Nigel and even Maurice seem to have picked some surprising new skills.
We’re not an agency.
Opened in February 2021, Le Truc is a model within the Publicis Groupe which unites all creatives, producers and strategists from its agencies into one, dynamic, collaborative team. A collective of “monsters" curated and brought together to add firepower to briefs of all kinds, provoke & inspire brand change, and solve problems with new & emerging forms of creativity.
Working in collaboration with Le Truc, all our diverse talent can embrace a different creative side by having fun experimenting.
Le Truc is a progressive creative culture with the spirit of a startup and the resources of one of the largest marketing groups in the world.
We’re a thing.