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National Vote for Kameda No. Kakinotane

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Kameda's Kakinotane is a snack with a blend of spice rice crackers and peanuts at 6:4 ratio. Although it is the best-selling snack in Japan and has become "the National Snack", it was not considered as "my brand" among people. There was also a strong image that it was an older man's snack that always goes with beer. That's why Kakinotane needed an effort to appeal more to women and young people -- to have them think of this product as "my snack".
Client

Brand: Kameda Seika

Categories: Food, Confectionery

VMLY&R COMMERCE Worldwide, 6 years ago