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The Chinese white dolphin is an official symbol of Hong Kong, but habitat threats mean their numbers have plummeted from 158 in 2003 to just 61 in 2013. WWF needed to raise awareness of the dolphins' plight, raise funds for lobbying efforts and drive signatures to petition Hong Kong government to increase Marine Protected Areas from 2% to 10% -- helping to safeguard the dolphins' future.
Client

Brand: WWF

Categories: Environment, Corporate, Social and PSAs

VMLY&R COMMERCE Worldwide, 6 years ago