Peach
dlmdd
Wake The Town
Gear Seven/Arc Studios/Shift
mo-sys
liahome
Contemplative Reptile
Back to International Edition
language
ENGLISH
GERMAN
SPANISH
FRENCH
ITALIAN
JAPANESE
PORTUGUESE
CHINESE
RUSSIAN
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Rescue RadioEmbed With Credits

43

ADD TO COLLECTION

In Lebanon, there are over 200,000 foreign domestic workers from countries like the Philippines, Sri Lanka and Ethiopia. Trying desperately to support families back home, the reality is that thousands are physically and sexually abused. Often they are locked away and prevented from ever leaving their employer's homes. We partnered with four national radio stations, to create a series of radio ads in languages that only domestic workers could understand. Disguised as typical retail commercials, these ads bore a secret message and helpline number. Unnoticed by their employers, the ads delivered a message of hope and a lifeline to those hidden behind walls across the country.

CREDITS

Brand

Categories: TV and Radio, Media and Entertainment

VMLY&R COMMERCE UAE, 7 years ago

VMLY&R COMMERCE UAE

Wed, 12 Aug 2015 17:43:15 GMT

Post your work here

News from VMLY&R COMMERCE UAE

View all News

Work from VMLY&R COMMERCE UAE

View all Work