Back to VinylKontor, the world's biggest dance music label, wanted to promote the new Boris Dlugosch track to the advertising industry. But the target audience -- creative directors -- notoriously ignore regular promo CDs. So for their mailing, Kontor used what DJs use: Real Vinyl! But how could anybody play it? The answer was to make the record player part of the mailing itself.
Brand: Kontor Records
Categories: Music, Sports and LeisureVMLY&R COMMERCE Worldwide, 6 years ago