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Kontor, the world's biggest dance music label, wanted to promote the new Boris Dlugosch track to the advertising industry. But the target audience -- creative directors -- notoriously ignore regular promo CDs. So for their mailing, Kontor used what DJs use: Real Vinyl! But how could anybody play it? The answer was to make the record player part of the mailing itself.
Client

Brand: Kontor Records

Categories: Music, Sports and Leisure

VMLY&R COMMERCE Worldwide, 6 years ago