Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
mo-sys
liahome
Contemplative Reptile
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Kontor, the world's biggest dance music label, wanted to promote the new Boris Dlugosch track to the advertising industry. But the target audience -- creative directors -- notoriously ignore regular promo CDs. So for their mailing, Kontor used what DJs use: Real Vinyl! But how could anybody play it? The answer was to make the record player part of the mailing itself.

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Brand

Categories: Sports and Leisure, Music

VMLY&R COMMERCE Worldwide, 7 years ago