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Group745
Group745
Group745
Group745
Group745
Group745

Back to Vinyl

12/08/2015
Advertising Agency
New York, USA
16
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Kontor, the world's biggest dance music label, wanted to promote the new Boris Dlugosch track to the advertising industry. But the target audience -- creative directors -- notoriously ignore regular promo CDs. So for their mailing, Kontor used what DJs use: Real Vinyl! But how could anybody play it? The answer was to make the record player part of the mailing itself.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).