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The Great American Try On

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For normalcy-seeking incontinence sufferers, the shopping experience is extremely stressful, as it puts them at risk of exposure. Many develop coping behaviors when shopping this category: driving to out-of-the-way retailers, shopping with blinders on in-aisle, hiding Depend in their car under other purchases, etc. Shoppers easily overlook new incontinence products in-aisle.
Client

Brand: Depend

VMLY&R COMMERCE US, 6 years ago