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Manglish Cans

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So what if Coca-Cola is a global pop culture icon? The brand was still not top of mind for young Malaysians as they have their own way of life that includes many other beverage choices. Coca-Cola knew it needed to connect with these young consumers all over again. And on a totally different level. We turned this American into a Malaysian! Coca-Cola Manglish Cans -- special edition cans hashtagged with Manglish words Malaysians use to address their friends and express happiness.
Client

Brand: Coca-Cola

Categories: Soft Drinks, Carbonated Drinks

VMLY&R COMMERCE Malaysia, 6 years ago