SHOWTIME - Dexter: New Blood
After a decade, America’s favorite serial killer was returning to SHOWTIME. We had to establish Dexter: New Blood as the most anticipated TV event of the year. In order to do that, we needed to reawaken his rabid fandom and inspire them to create a conversation-fueled frenzy and generate FOMO among the uninitiated. We fed starving superfans a trail of breadcrumbs to study and dissect, leading to an in-season feast of exclusive content that honored the story, characters, and creators, making our social handles a go-to place for real-time discussion. Our campaign successfully drove major buzz amongst talent, the press, and our loyal fans. Dexter: New Blood became the most-watched series in SHOWTIME’s History.
GLOW has had tremendous growth since our founding in 1999, where we began as a 2-person shop creating websites and rich-media advertising for a new marketing channel called the internet. Since then, we’ve witnessed the evolution of the web, lived through the dot.com boom and bust, expanded into areas such as gaming and mobile and rode these waves right into the teeth of the social media revolution. Having evolved to a full 360 agency, our team continues to drive our clients forward with a digital-first approach that positions us (and them) for continued success.
GLOW is a creative agency on a mission to illuminate the path forward in a culture that’s constantly reinventing itself.