I Can't Believe It's Not Butter - 5 Minute Finger
Give your food the finger with I Can’t Believe It’s Not Butter! 5 Minute Finger Workout. In the brand’s summer spot, they are parodying classic infomercials with the fictional exercise series: The 5 Minute Finger; a workout specifically designed for your finger’s spraying muscles. The infomercial encourages summer BBQers to get their fingers ready to spray the new cookout product of the summer, I Can’t Believe It’s Not Butter! Spray.
GLOW has had tremendous growth since our founding in 1999, where we began as a 2-person shop creating websites and rich-media advertising for a new marketing channel called the internet. Since then, we’ve witnessed the evolution of the web, lived through the dot.com boom and bust, expanded into areas such as gaming and mobile and rode these waves right into the teeth of the social media revolution. Having evolved to a full 360 agency, our team continues to drive our clients forward with a digital-first approach that positions us (and them) for continued success.
GLOW is a creative agency on a mission to illuminate the path forward in a culture that’s constantly reinventing itself.