I Can't Believe It's Not Butter - #NotButterSummer
GLOW was propositioned to make I Can't Believe It's Not Butter spray - Upfield’s highest performing product in the portfolio - have its best summer ever. We highlighted our grilling season star with over-the-top perfume and cologne ads and hosted a giveaway of the biggest tub of ICBINB ever. The campaign turned Hot Girl Summer into #NotButterSummer, resulting in one of the best performing and social-first campaigns in company history.
GLOW has had tremendous growth since our founding in 1999, where we began as a 2-person shop creating websites and rich-media advertising for a new marketing channel called the internet. Since then, we’ve witnessed the evolution of the web, lived through the dot.com boom and bust, expanded into areas such as gaming and mobile and rode these waves right into the teeth of the social media revolution. Having evolved to a full 360 agency, our team continues to drive our clients forward with a digital-first approach that positions us (and them) for continued success.
GLOW is a creative agency on a mission to illuminate the path forward in a culture that’s constantly reinventing itself.