Fifth Third Bank "#howifight"Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight.
Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive.
Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer.
Executive Producer: David Moore
Producer: Topher Cochrane
Music Production: Super Circus
Online Editor: Nick Rondeau
Associate Creative Director: Kent Carmichael, Ryan Stotts
Account Executive: Aana Wherry
Chief Creative Officer: Susan Credle
Executive Creative Director: Jon Wyville, Dave Loew
Strategist: Michael Cheng
Strategy Director: Adam Friedman
Director: Jesper Ericstam
Editorial & Online: Arcade
Advertiser: Fifth Third Bank
Post Production / VFX
VFX Supervisor: Timber
Leo Burnett Chicago , 6 years ago
Digital Production Company
Photography: Crille Forsberg