Virgin Experience Days - Gift Anything. Change Everything.
Brave Spark, the creative studio owned by MSQ, has worked with the UK’s leading experience gifts business, Virgin Experience Days, to unveil a new Christmas campaign: ‘Gift anything. Change Everything’ to bring its memorable gifting offering to life.
The campaign has launched across linear TV, BVOD, and digital channels, with its first TV terrestrial spot going live on 21st November during the Great British Bake Off.
It's the first campaign Brave Spark has created for Virgin Experience Days since winning the business earlier this year. The work celebrates the thoughtful, quirky experience gifts that create memories and leave a lasting impression for years to come – with some even inspiring a whole new direction in life.
The advert shows three unique montages, unified by the life-changing gifts that each recipient received from Virgin Experience Days: a ‘Wine Tasting Experience’, a ‘Skydiving Experience’ and a ‘Murder Mystery for Two’.
At the end of each montage, the lead character explains the tongue-in-cheek reason for their skill, saying “It’s a gift” – revealing how their Virgin Experience Days gift started it all.
The creative is executed in classic Virgin brand tone, and has been purposefully designed to be aspirational, memorable and create a ‘curiosity gap’, inspiring viewers to visit Virgin Experience Days’ website and explore the thousands of memorable gifts on offer.