Converse Australia - Connect with the Unexpected: Converse All Star Writing Camp
We’re an independent, creative communications agency dedicated to brands on a mission.
Our expertise lies in helping brands lead and shape culture rather than any channel, category, or audience.
As a challenger agency for challenger brands, we’re the antidote to the mundanes, the cliches, the been-done-befores.
We believe there is no bigger force on human behaviour than culture. Unlike many brands that evolve incrementally and slowly, Hopeful Monsters have no time for that. They are a different, rare species, who make giant leaps that change the direction of a category, doing things worthy of people’s attention.
Despite an abundance of media, technology, data and science at our fingertips, marketing effectiveness is on the decline. True story.
Our response to this head scratcher is to help brands better reflect or instigate changes in culture, with the simple aim of getting back in touch with the real world.
And like it or not. There isn’t a brand in the world that isn’t impacted by culture. We’re not talking memes or what’s trending on TikTok. But the stuff that influences the decisions we make every day. From who we vote for, the media we spend time with, to what we buy. We believe there is no bigger force on human behaviour than culture.
So if our job is to get people to adopt behaviours, then there is nothing more important than having an effect on culture.