Semrush - My Life, My Terms

In the fiercely competitive world of B2B marketing, Semrush, a leading digital marketing platform, faced the formidable challenge—establishing an emotional connection with its customers. To bridge this gap, Semrush, in collaboration with its in-house creative agency and Hey Honey, embarked on a groundbreaking global social-first campaign with a focus on emotive storytelling.

Semrush's campaign, "My Life, My Terms," challenges the conventional norms of B2B marketing by recognizing that every professional, even within the realm of B2B, is also a consumer with dreams and aspirations. Featuring a real customer called Gaby, this omni-channel effort highlighted Gaby's journey as a successful SEO analyst in New York City, aligning with Semrush's brand values.

Semrush acknowledged that B2B customers also have personal aspirations. The campaign positioned Semrush as a brand offering not just business solutions but an aspirational lifestyle. "My Life, My Terms" brought this to life with a social-first approach, tapping into cultural relevance.

After 7 months across social media, email, affiliates, PR, and influencers, the campaign generated 24% more payments than Semrush's top 2022 campaign.