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ZWILLING Kitchenware's Digital Campaign Seeks Out Expressionists in Every Kitchen


Merkley+Partners has been appointed to help enhance ZWILLING’s marketing approach and drive brand awareness

ZWILLING Kitchenware's Digital Campaign Seeks Out Expressionists in Every Kitchen

High-end kitchenware brand ZWILLING today launched their first integrated consumer campaign – 'Live Every Meal'.

Having appointed Merkley+Partners in September, ZWILLING’s foray into digital creative represents a collective desire to innovate their marketing approach at a time when the kitchen category has never been more saturated.

“ZWILLING is one of the world’s oldest brands, but this is our first large-scale digital marketing campaign,” said Joanna Rosenberg, chief marketing officer. “Our collaboration with Merkley helped us bring a digital-first way of thinking to our marketing efforts.”

Historically known in the US as a high-end knife brand, 'Live Every Meal' aims to bring recognition to ZWILLING’S additional product collections - including cookware, glassware, and electrics. The campaign is intended to remind people how good it feels to cook with friends and family while choosing to invest in the best tools and ingredients.

Pivoting to a digital-first approach is part of a broader effort between ZWILLING and Merkley+Partners to reach consumers earlier in their purchase journey. The campaign represents ZWILLING’s first foray into connected TV, search and social; combining targeting and creativity to introduce consumers to the full range of ZWILLING products. Merkley+Partners wants to establish awareness for the brand as the ultimate partner to expressionist chefs in their never-ending culinary quest.

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Genres: Dialogue

Categories: Home, Kitchen

Merkley+Partners, Wed, 05 Jan 2022 15:08:24 GMT