Toronto agency Zulu Alpha Kilo has promoted creative directors Catherine Allen, Ian Simpson, Gerald Kugler and Rodger Eyre to group creative directors. The promotions reflect the impressive creative leadership from the two teams according to the agency.
Catherine and Ian have been working on Bell since joining Zulu in November 2015, highlighted by various Star Wars and Olympics campaigns. Other notable work includes the brand platform work for ParticipACTION around how everything gets better when you get active and the Mental Health is Health campaign for CAMH. Most recently they led the #UnravelHate campaign for Toronto-based clothing brand Peace Collective which literally unthreads the negative symbolism of the MAGA hat and transforms it into a symbol of acceptance.
Gerald and Rodger joined the agency in September 2017 from Juniper Park/TBWA. Shortly after joining the agency they created Interac’s Holiday campaign which highlighted new, technology-based payment solutions. They have led Tim Hortons creatively since the iconic Canadian brand started working with Zulu in early 2018. They led the globally-recognised The Away Game (Kenya Hockey) short-form content, as well as the expanded 20-minute film which aired on Sportsnet.
Chief creative officer and founder Zak Mroueh said: “It has been a pleasure watching both teams develop into highly effective creative leaders. It would be impossible to run the creative group without their incredible leadership and support.”