Jonathan Smith has joined the agency as a creative director to co-lead Subaru with Susie Lee. Jonathan has extensive automotive experience having previously worked on Ford, Nissan and BMW. He has worked on both sides of the Atlantic, working in South Africa, Montreal, and now Toronto. Smith has worked on Adidas, Gatorade and Visa. His work has been recognised at D&AD, Cannes, CA, Marketing, The ADCCs, amongst others. His previous agencies include SID LEE and TBWA\Hunt Lascaris.
Joining the agency as associate creative directors are Vic Bath and Derek Silveira. Vic joins the agency following his return from Rethink Vancouver, where he spent the previous four years. He has worked on many notable campaigns, including the much-awarded Rooftop Rink for Molson and the A&W The Last Straws campaign. He’s won multiple Clio Sports awards, Marketing Awards, ADCCs, and has been featured in Applied Arts. During his 11-year career, Bath has also worked at DentsuBos, TAXI and McCann.
Derek comes to Zulu via FCB Global, where he won a slew of Clio Sports Golds for Fountain Tire Fan Bods. His work has also garnered recognition from Comm Arts, the One Show and Applied Arts. Silveira started his career at CP+B in Colorado working under Rob Reilly and has previously worked locally at J. Walter Thomson and SID LEE.
“We’re always on the hunt for great creatives and we feel fortunate to have this calibre of talent join the agency,” said Zak Mroueh, founder & CCO.