Zuellig Pharma Fortifies Wavemaker with AOR Appointment

Wavemaker Philippines was chosen by Zuellig Pharma, Asia’s leading healthcare services provider, as its media agency of record in the market for its over-the-counter portfolio, effective January 2022.

The pitch process commenced in late 2021. Leveraging on its media rates advantage, highly developed integrated marketing communications capabilities and cutting-edge precision specialism, Wavemaker proved to be the most suitable partner for Zuellig Pharma’s growth initiatives for the year.

As shared by Ronel Tangan, senior product manager, Zuellig Pharma Consumer Healthcare Group: “We think that Wavemaker will provide further efficiencies to our media campaign for Propan TLC. They have given us highly relevant insights using their proprietary tools and offered innovative ways of levelling up our campaign for the brand.”

Malu Vasallo, Wavemaker CEO, applauds and welcomes this new partnership: “We are thrilled to be partnering with Zuellig as we work together to grow their business. It is an exciting and very important time to be supporting the healthcare industry.”