Zoosk Presents 'From the Heart'

 

You’ve got questions. Heart Friend has answers. Who’s the go-to for relationship and dating advice? Heart Friend of course. He’s the love guru. He’s been there and done that. He’s got all the answers to all of your questions. All the time.

 

Dating site Zoosk has put fans - and their romantic struggles - in the spotlight for a new social campaign, 'Zoosk Presents: From the Heart'.

 

On Facebook theye prompted their community to pose questions to Heart Friend by simply replying on the Facebook wall. They then selected the best fan submitted posts and Heart Friend answered them in a series of video responses. Each selected question is featured in the video responses and the fan is called out by name by the Heart character. Of course, this is not your grandmother's dating advice. 

 

The campaign runs for 6 weeks with a new question answered each Sunday night on the Zoosk Facebook page, and Youtube.

 

Zoosk FB page: https://www.facebook.com/Zoosk

Zoosk began its YouTube-only video push just this year. In one ad, a sassy red heart plush pal tries to convince Liz to check out guys on the dating site who fit her description of a dreamy mountain man. Some campaign executions have gone viral, with one ad reaching more than 14 million YouTube views. (#HeartFriend http://www.youtube.com/watch?v=6TD6LEw1zsw).

 

Credits

 Advertising Agency:                        Camp+King

 Roger Camp                         CCO / Partner

Jamie King                            CEO / Partner

Adam Koppel                        Creative Director

Rikesh Lal                             Creative Director

Casey Brewer                       Associate Creative Director

Dan Korn                               Art Director

Kyle Davis                             Copywriter

Dora Lee                                Director of Digital Production

Molly Lewis                           Brand and Strategy Director

Alec Black                             Brand Manager