ZonaJobs Releases 'Juana'
Developed by FCB&FiRE the brooding campaign aims to generate conversation about youth employment in modern society
ZonaJobs, the leading job search site, presents its new campaign “Juana”, created by FCB&FiRe.
Following with its campaign “Anti-Millennial” created in 2017, the brand is, once again, aiming to relevant issues for new generations in terms of labour trends. In this opportunity, speaking of inclusion and diversity and showing that the working world talent does not have a single face.
“We created this campaign as a trigger to generate a conversation with society that, in many cases, is unaware of this reality. We want to invite to the debate of these increasingly relevant issues in the industries” commented Lulo Calió, Creative General Director of FCB&FiRe.
“Emphasizing on what we look for when we search for talent, the campaign leads us to reflect on the perception of talent regarding pre-concepts or prejudices such as tattoos, religion, style, piercings, sexual preference, among others.” added Federico Paluszkiewicz, Head of Marketing and Communications of Navent.
“This campaign is just the next step on a path that the brand has already begun to take, reinforcing its role in the labor market,” commented Santiago Minorini Lima, VP of Sales and Marketing at Navent.
The campaign includes the film designed for digital, bumpers ads, public roads, radio and social networks.
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Post Production / VFX
Post Production Company: Barraca Post
Producer: David Varcárcel
Executive Producer: Pilu Pilosio
Director: Pepe Puenzo / Federico Frágola, (asssistant) Bruno Roberti
DOP: Julian Ledesma
Producer: Gabriel Lancioni
Head of Production: Alberto Ortiz
Editorial & Online: Hugo Primero
Costume Designer: Virna Cortinovis
Production Assistants: Gerónimo Rey / Agustín Slapak
Music Company: Twins Music
Sound Mix: Twins Music
FCB US, Wed, 11 Apr 2018 17:01:22 GMT
Creative Agency: FCB&FiRe
Art Director: Hagall Muñiz
Agency Production: Maximiliano Ibarra
Account Management: Maria Laura De Rosa (VP) , Luisina Bravo (Supervisor)
Chief Operating Officer: Luciano Landajo
Customer Approval: Santiago Minorini Lima, Federico Paluszkiewicz, Bárbara Iturraspe, Nicole Conforti, María Florencia Cerviño
Copywriter: Frank Marciano // Joao Cardoso