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Zombie Heads Spook Londoners in 72andSunny LA's Call of Duty Activation

Creative 111 Add to collection

Agency creates five life-like zombie heads that interact and react to crowds passing by

Zombie Heads Spook Londoners in 72andSunny LA's Call of Duty Activation

The critically-acclaimed Call of Duty franchise brings the undead to London and to your doorstep, proving that WWII Zombies are the biggest game to hunt anywhere, all as part of their highly-anticipated Call of Duty: Vanguard launch on November 5th.

One of the biggest and most fan loved Call of Duty modes, Zombies, is back as a part of Call of Duty: Vanguard’s launch.

To celebrate its return, Activision partnered with its lead creative agency 72andsunny Los Angeles to create an IRL activation in London. The new campaign entitled, 'Happy Hunting', involves the development of five life-like zombie heads from the new game that interact and react to crowds passing by. The heads are mounted on a wall on top of grungy taxidermy-type plaques with 'Happy Hunting' written in zombie blood to encourage everyone to jump into the new zombies mode and enjoy the most cathartic experience ever... killing WWII zombies.

"'Happy Hunting' takes the visceral game experience that players know and love in-game, and brings to life out-of-game with this fun and frightful activation that our fans can engage with directly as we near launch of the new zombies mode and the entire experience coming with Call of Duty: Vanguard in a few weeks,” said Tyler Bahl, head of marketing, Activision.

"Zombies have always been a huge part of culture as well as the game itself. Now with ‘Happy Hunting,’ we get to experience the undead firsthand, seeing them, touching them and even smelling them,” said Zach Hilder, executive creative director, 72andSunny Los Angeles.

To spread even more zombie joy, Activision also developed several unique individual zombie heads that were shipped in WWII crates to 10 influencers across culture. However, the influencers were not told what was inside the box ahead of time. Influencers ranged from TikTok pranksters to zombie YouTube content creators to gaming houses, like Faze and 100 Thieves, to a variety of other celebrities and athletes.

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Credits

Client: Activision

Creative Agency: 72andSunny Los Angeles

Director: Jason Zada

Production Company: m ss ng p eces

Edit: HECHO

Categories: Gaming, Sports and Leisure

72andSunny LA, Wed, 27 Oct 2021 08:33:24 GMT