Mon, 09 Jan 2017 10:32:31 GMT
Halifax yesterday unveiled Scooby-Doo as the latest iconic character to feature in its new TV advertising campaign.
Following the success of its Top Cat campaign which made Halifax the only bank to feature in Adwatch’s most memorable ads of 2016, it has teamed up with adam&eveDBB for the latest ad which sees Scooby-Doo and the Gang escaping the clutches of a mummy by scooting in to a Halifax branch.
The hapless heroes find out how Halifax rewards its customers with money back through everyday purchases.
As they enjoy a pizza after a trip to the shops, Scooby-Doo hands over his Halifax debit card to pick up the tab when he’s confronted by the villain. Scooby-Doo then captures the mummy, before being congratulated by the rest of his mystery-solving Gang.
The advert aired on Sunday 8 January 2017 on Channel 4 at 21:45. Scooby-Doo and the Gang will also feature in branch and online advertising, as well as social media to promote Halifax’s cashback extras campaign.
The advert was filmed in London’s Hanover branch and features Halifax colleagues as extras.
Russell Galley, Managing Director, Halifax said: “Scooby-Doo is the third iconic character to feature in our re-energised advertising campaign, dialling up our desire to stand apart from other banks and be on the side of our customers. Our TV ad featuring Top Cat last year generated our biggest ever social media engagement with more than four million views on Facebook and Twitter, so we wanted to follow up this success with another much-loved character.
“Just like the previous stars of our ads, Scooby and the Gang help us demonstrate our commitment to helping customers to be better off, showing that whoever comes through our doors will be welcomed by our friendly, down-to-earth colleagues.”
Catherine Kehoe, Managing Director, Group Brands and Marketing, Halifax, added: “The campaign is all about getting Halifax back to what it does best with advertising that gets talked about and engages customers. Scooby-Doo is such an iconic character and universally loved – the perfect character to demonstrate how we reward customers who bank with us.”view more - Creative
Colourist: David “Luddy” Ludlum
Executive Producer: Alex Fitzgerald
Post Production Company: The Mill
Producer: Kirsty Ratcliffe, Alexandra Paton
VFX Supervisor: Neil Davies, Ben Turner
2D Lead: Henry Foreman
Art Director: David Mackersey
Copywriter: Jonathan John
Creative Agency: adam&eveDDB
Designer: Luke Ridgeway
Executive Creative Director: Ben Tollett
Media Planner: Hannah McWilliam, Simon Hunter
Planner: David Golding, Michelle Gilson, John Blight
Producer: Catherine Cullen
Production Assistant: Raluca Anastasiu
Media Agency: Greenhouse GroupM
DOP: Steve Chivers, Ben Chads
Illustrator: Melanie Climent, Ross Urien, Carlos Nieto
Producer: John Masden
Production Company: Outsider
Audio Post Production: 750mph
Sound Engineer: Sam Ashwell
Editor: Ed Cheesman @ Final Cut
Genres: Animation, Comedy
Categories: Banking, Financeadam&eveDDB, Mon, 09 Jan 2017 10:32:31 GMT