Zoic's "Frozen Moments"
Connecting with loved ones during the holiday season shines in "Frozen Moments" a new spot for Famous Footwear directed by Loni Persitere for agency Campbell Mithun featuring visual effects by Zoic...
Zoic Studios Captures The Holiday Spirit In "Frozen Moments" for Famous Footwear & Campbell Mithun
Connecting with loved ones during the holiday season shines in "Frozen Moments" a new spot for Famous Footwear directed by Loni Persitere for agency Campbell Mithun featuring visual effects by Zoic Studios.
The commercial is about a young woman who is reacquainted with the love of her life during the holidays. To view: http://bit.ly/FrzMom
"The ideal situation for a director is to have a creative team that is willing to do what it takes to lead advertising with an emotional center that drives the brand," says Director Loni Peristere. "'Frozen Moments' was one of those projects, and it was a true pleasure to make. I am extremely happy with this short emotional film about families and the holidays."
To capture the true essence of the season, a quaint neighborhood community outside of Vancouver, BC was transformed to a winter wonderland in the middle of summer.
"My favorite part of the shoot," notes Peristere, "was seeing the actual neighbors on the street, mystified by the miracle that only film production can make. Their homes and street transformed into a winter wonderland. It was amazing."
Agency: Campbell Mithun
Creative Director: Robert Clifton Jr.
Art Director: Andy Anema
Copywriter: Bill Johnson
Producer: Alex Colvin:
Production/Effects: Zoic Studios
EP: Erik Even
Producer: Ian Unterreiner
Director: Loni Peristere
VFX Supervisor: Leslie Ekker
Storyboard Artist: Dylan Ekren
Previs: Michael Cliett & Mark Shimer
Editor: Brett Nicoletti
Lead Flame: Chris Irving
Lead Compositor: John Cornejo
Compositing: Nathan Matsuda & Jessica Amzoll CG Supervisor: Any Wilkoff
Roto/Paint: Jessica Amzoll, Todd Groves, Christina Boice
view more - CreativeZoic Studios, Wed, 15 Dec 2010 15:00:00 GMT