Zoic -''right amount of wrong''

Zoic Studios Enjoys "Just the Right Amount of Wrong"; Fallon Produced & Tarsem Directed Spot Embodies Grand Opening

Los Angeles, CA - (October 28, 2010) -- @radical.media director Tarsem partnered with Zoic Studios on the dazzling launch commercial for The Cosmopolitan of Las Vegas opening in December. "Just the Right Amount of Wrong" via agency Fallon, is a sultry, epic spectacle that evokes Helmut Newton as seen through the original lens of Tarsem.

Zoic and Tarsem previously collaborated on Mountain Dew "Level Up or Die" with Zoic Studios' Les Ekker as Creative Director/VFX Supervisor on both projects. Building a trust level on the inaugural project, Tarsem reconnected with Ekker and Zoic to produce the digital effects for "Just the Right Amount of Wrong." Working hand-in hand with the creative team at Fallon, they produced a stylized commercial with a twist on classic Hollywood.

"This project is incredibly beautiful and our approach was all about artistry and a delicate touch with attention to detail," says Ekker. "We wanted to make sure the integration was seamless and read as organic to complete the look and feel of the spot."

To view the spot, visit: http://bit.ly/xewT6x

Credits:

Client: The Cosmopolitan of Las Vegas
Chief Executive Officer: John Unwin
SVP, Brand Marketing: Lisa Marchese
Director of Advertising: Angela Wise

Agency: Fallon
Chief Creative Officer:  Darren Spiller
Head of Art:  Christy Peacock
Group Creative Head/Copywriter: Leon Wilson Director of Integrated Production:  Corey Esse
Producer: Angie Schoemer
Group Account Director: Beth Freedman
Account Manager: Ryan Murray

Production Company:  @radical.media
Director:  Tarsem
Director of Photography:  Colin Watkinson Executive Producer:  Frank Scherma Executive Producer: Tommy Turtle

Visual Effects Production: Zoic Studios
EPs: Erik Press, Steve Schofield
Senior Producer: Ian Unterreiner
Creative Director: Leslie Ekker
CG Supervisor: Andy Wilkoff
2D Lead/Flame Artist: Chris Irving
Flame Artist: Glenn Bennett
Nuke Artist: John Cornejo
CG Artists: Adrian Grey & Chris Barsamian

Editorial:  Bug Editorial
Editor: André Betz
Producer:  Caitlin O'Meara