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Group745
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Group745
Creative in association withGear Seven
Group745

Zoic Design and The Hoff

02/11/2010
Post Production
Los Angeles, USA
9
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A&E Networks announced the upcoming launch of the real life series "The Hasselhoffs" to an appreciative audience with a series of promos that launched during "The Roast of David Hasselhoff" on Comedy Central....
ZOIC DESIGN GETS AWESOME WITH THE HOFF;

A&E Networks announced the upcoming launch of the real life series "The Hasselhoffs" to an appreciative audience with a series of promos that launched during "The Roast of David Hasselhoff" on Comedy Central. The objective was to create a pair of :15 second teases that leveraged the Hasselhoff zeitgeist and played off the over-the-top, theatrical nature of The Hoff - the most awesome man in show biz. Zoic Studios acted as end-to-end creative agency for the teases, providing writing, production, sound design, and all post. Key to the spots was building excitement around the event, striking a balance between self-deprecating humor and reality, with the core message "Awesome Has A New Home."

For the teases, Zoic created a foggy, CG concert stage environment and synchronized lighting rig, using Maxon's Cinema 4D software. The words of the main message, rendered in monolithic platinum and sparkling with optical effects, careen onto the stage to the roar of a crowd and Hasselhoff's own "Hooked On A Feeling" sound track. In one spot, David plunks down onto the stage, cheesily playing air guitar while in the other he is flanked by his daughters.

We wanted the spots to feel tongue-in-cheek (obviously), playing off the persona of "The Hoff", while at the same time going out there with confidence and driving the tune-in message home.

To view the spots, visit here: http://tiny.cc/owugq

Client: A&E
Valerie Albanese - VP, On-Air Promotion
Jonathan Davis - Writer | Producer

Design Company: Zoic
Derich Wittliff - Creative Director
Miles Dinsmoor  - Executive Producer
Stephen Chiu - Producer
Amol Parulekar - Coordinator
Derich Wittliff, Phil Han - Design
Tom Pace - Copywriter
Paul Kumpata - Animatics
Francisco DelMar, Kevin Vaisman, Brian Scott - Animation & Compositing

Mix House: Margarita Mix

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